Kenneth Benitez

Texas Business Hall of Fame

legneds stage_2.12.1_2.13.1.jpg — The Concept

Of the 2019 Texas Business Hall of Fame gala was a landmark year for the event. With a new brand identity, the organization was looking for a complete visual overhaul.

Untitled one.jpg — The Stage Design

of the event consisted of two layers of led technology, offset by five feet to allow for entrance points for talent. At 80 feet wide and 16 feet high, the presentation had an aspect ratio of 4.9-1.

Particle Development

As we began to study the logo we settled on an approach driven by particle effects. We incorporated a mix of Houdini and 3ds Max to create the desired effects.

In Memoriam

As a remembrance to the ones that they have lost, the organization wanted to create a special moment during the event. They were honored with a this reverent sequence.

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Show Introduction

The show introduction represents a journey to the new branding for the organization. Elements of the logo can be seen forming individually and eventually coming together. We then introduce each honoree as a tease to the evening.