THREE STORIES
ONE RESULT
Our goal was to tell the emotional journey of treatment by beginning the commercial on the final day of recovery. We follow three real clients as they reflect on the process of treatment.
Told Through Flashbacks
We witness the multiple stages of treatment and demonstrate the emotional journey it takes to get to your last day. Constantly dipping in and out of light, we demonstrate the process of becoming whole with the help of Cenikor.
Testimonials
Were also created to round out the campaign. Real clients look directly at the viewer asking them to take action and reclaim their life.
Compositing
Was utilized in combination with greenscreens in order to save time on our testimonial direct to camera work.
